Why should Pinterest be part of your marketing strategy?

So it's 2022 and you're still not sure whether Pinterest is worth including in your marketing plan.

Is it just another social media platform that will take months to master and generate low quality results? In short, no. 

As a visual search engine Pinterest offers the most incredible platform for business owners, allowing you to attract your ideal customer, hook them into your funnel, direct them to your sales page  and see consistent conversions without having to build a community online or post every day.

Here's 5 reasons why I think you should add Pinterest to your strategy.

1. Pinterest users are searching for solutions.

The average Pinterest user is on the platform looking for inspiration and a solution to a problem, this means that they are much more likely to purchase than on any other platform.

A recent survey conducted by Pinterest showed that 83% of Pinterest users make purchases based on content that they see on the platform and spend twice as much per month than on other sites.

2. Pinterest analytics are your best friend.

When you open a business account on Pinterest (totally free) it comes with the most incredibly detailed analytics so that you can keep adjusting your strategy based on the feedback you receive. 

3. Pins are immortal.

When we post on Facebook or Instagram, we general have a 12-24 hour window for our post to start gaining some engagement, otherwise the algorithms will decide that the audience aren't interested in our content and will stop pushing it out. This creates a pressure to create consistent viral content or have in incredibly highly engaged community around you. 

When a pin is posted on Pinterest, it remains searchable forever, the keywords and SEO work that you have done mean that your content could crop up in a search result at any time. The average lifespan of a Pin is 4 months, meaning that well composed, searchable content can work much harder for your business than other social media platforms. 

4. Other people can share your content.

When a Pinterest user shares or saves your pin the link that you have attached to it stay with it. This means that your link will start showing up in more places and more searches creating a greater reach for your business.

5. Pinterest for business support.

Pinterest themselves are so keen for businesses to succeed on the platform that they are constantly sharing their analytics on both current and predicted trends meaning that you can plan your content to be ahead of the curve. 

Subscribe through the app for these updates to be sent to you or your marketing manager and make a plan for the next 6 months. 

Think Pinterest might be for you but don't know where to start? 

Drop me a message for a social media audit/one to one consultation about how The Not So Social Group can help you to get started and gain clarity with Pinterest. 

Already on Pinterest? Follow me here for top tips and social media advice. 

https://www.pinterest.co.uk/VB...

Happy Pinning!

VB