So you want to be an INFLUENCER?
1. Which platform are you trying to grow?
Anyone can become an influencer with the right platform, content, and audience.
If you're thinking about becoming an influencer, the first step is to choose the right platform for you. There are a variety of social media platforms out there, and it's important to select the one that best fits your interests and goals.
If you are planning to share lifestyle content then Instagram is a great place to start.
If you are wanting to educate people through a blog then Pinterest could be your greatest asset.
If you want to head up a community of people then Facebook groups could be the answer.
Love video? Then YouTube could be combined with Instagram to grow your following on there.
Whatever the platform, get clear on whether it suits your skills and passions, then learn everything about how to utilise it!
2. Who do you want to attract?
You also need to make sure that your platform is aligned with your target market.
So what do I mean by that?
Your audience have to be aligned with your growth strategy and any future monetisation plans. Think about where you want to be on your influencer journey in 5 years and think about who your ideal followers would be.
How old are they? What are they interested in? What are their hobbies?
Where do they hang out online? What sort of content do they respond to?
What problem can you solve for them? How can you entertain them?
All of this needs to be in your plan now, because these are the people who we want to spend the time attracting.
3. Niche down to begin with.
Sometimes we want to share everything that we are passionate about, but in order to stand out in the online space quickly it is a good idea to have a really clear niche.
Want to be an influencer in the online vegan space? Can you start off within a smaller niche of that market? Instead of sharing 'healthy vegan recipes' (where you are competing with a huge volume of people) can you find a smaller niche to stand out in first.
Once you've identified your niche then create valuable content and be consistent!
There's no rules surrounding who can become an influencer in 2022, you are never too old or too young, you don't need to look a certain way, and contrary to what you see on TikTok you don't need to dance!
If you are passionate about something and want to share that passion with others then there is an influencer inside you!
Head on over to my Instagram and say hello and tell me what it is that you are wanting to stand out in!