How to create a winning PIN!
So you've optimised your profile, created your boards and now you have to make sure that every pin you put out gives you the best opportunity of attracting your customers! Follow my 5 step formula to creating a winning pin!
1. High-Quality Image
This seems like the most obvious of them all but sometimes when we start panicking about creating content we can lower our standards on the fundamentals. Generally, tall images work best as they will appear on the screen longer while people are scrolling through their feed.
There are lots of ways to make your pins look more beautiful, but if you're just getting started, sticking to a large, high-resolution image will work. Pinterest users love inspirational, beautiful photos or graphics, or images that are extremely helpful, clever, or informative.
2. No place for click-bait, honesty is the best policy
So often we can get carried away with the imagery of our Pinterest pins and forget that the main reason we are trying to attract out customers is to take them on a journey to our sales page, initially grabbing their interest and then building trust along the way.
In order to do this we need to make sure that our link (attached to the pin) is perfectly represented by the title, picture and attached description. I have known people try to trick customers into clicking their link by misrepresenting what they are advertising. This may be a good way to increase your web traffic but none of these people will trust you and your sales per click will be incredibly low. Remember that we are aiming to build trust with our audience, so be open and honest about exactly what you are advertising.
3. Attribution
Pinterest is a platform for sharing both your own content, and the content of other people. Whenever you re-pin or use someone else's content make sure that you give them credit! This works both ways as when other people share your content your link remains attached to the pin, meaning that a new audience of people will be brought into your world.
It's also a good idea to always have your website/social media handles written on each of your images, that way any re-use of your content remains attributed to you!
4. SEO and Keywords in your Description
A pin's description is one of the most overlooked parts of a pin, scroll through Pinterest and you'll see lots of pins without any description at all. But from my experience, if you're not utilising the description then you a massively missing out on an opportunity to convert your audience into paying customers.
Keep your description short and enticing. Tell readers what they'll get if they click on the pin. Pinterest allows up to 500 characters for a pin description, but only the first 50 characters are immediately visible so make sure that you start strong. There's no need to use the full 500 characters, if you can make your point clearly in between 100-180 characters then stick with that. We want to keep our potential customers attention and convince them to click the link!
5. Call-to-Action
Even on Pinterest, where it's a standard practice to click on links, there's no harm in reminding the reader to click your link, people LOVE to follow instructions.
Have you started pinning but feel like you need extra support? Why don't you come and join our free community in The Not So Social, Social Media Group where I share free top tips and offer social media reviews.
Click here to join us! https://www.facebook.com/group...
See you inside,
VB x